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The '7-7-7' Tour: Around the world with Rihanna
Rihanna (©Def Jam)

MSN joins the pop superstar on a whirlwind week-long media tour

MSN Music

To celebrate the arrival of her seventh full-length, "Unapologetic," Rihanna has embarked on an ambitious week-long media blitz that will see the Barbadian superstar and an entourage of international media and lucky fans flying to seven cities in seven countries -- an emphatic victory lap in a fast-paced career that has seen her emerge as a reigning chart queen. The journey will include live performances in Mexico, Canada, Sweden, France, Germany, the U.K. and the U.S. to turn up the volume on her seventh consecutive assault on the airwaves, the charts and online in one of contemporary pop's most meteoric career arcs.


Scenes from the 7-7-7 tour

Rihanna In Focus gallery

Reports from the road:

MSN's on board the chartered 777 and will be providing coverage via dispatches from frequent U.S. contributor Melinda Newman, as well as video and interactive features hosted by MSN Canada in coordination with other MSN teams around the world. You can read, watch and connect with the action as we update coverage during the tour.

Day 7: Back on the ground
Mulling over the madness of the 7-7-7 tour and its enigmatic superstar

Day 6: Rihanna's 7-7-7 blitz runs afoul of its flight plan
Rowdy journalists, crazy cash rumors and RiRi's thunder gets stolen

Day 5: Airborne mutiny on the 7-7-7 tour
Embedded media start streaking and freaking on the promo odyssey

Day 4: Rihanna's Navy: How she recruits impassioned fans
The tour reveals how the young star has mastered the fame game and why her fans love her

Day 3: There's no curfew on Air Rihanna
The fans stay pumped while the media gets punchy on the hard-charging 7-7-7 tour

Day 2: Rihanna's long, strange trip brings  7-7-7 to Sweden
MSN reports on the blurring line between airborne party and media frenzy as reporters become fan boys

Day 1: Up in the air: Melinda Newman reports on the first 7-7-7 leg
The tour departs L.A. for the first stops in Mexico City and Toronto


Rihanna's crew evaluates the 7-7-7 tour while in Paris
As we hit Paris exhaustion sets in and Rihanns'a band tells us they just want to sleep, but that s not going to happen for another three days.

Rihanna lands and performs in Stockholm
The first European stop on Rihanna's 7-7-7 tour brings us to Stockholm, where the star performed to a frenzied audience. And while our exhaustion is no laughing matter at this point, MSN decided to get a little inside info from Riri's SNL alumni.

Lucky Rihanna fans get in on the 7-7-7 action in Totonto
MSN surprises fans who took part in our Bing Map scavenger hunt to win tickets to her show at the intimate Danforth Music Hall.

MSN documents the flight to Mexico City
Rihanna pops champagne for media and fans, and gives her first live show.

MSN goes around the world with Rihanna
MSN takes flight to L.A. getting ready to get onboard Rihanna's private jet and go around the world in seven days hitting Mexico City, Toronto, Stockholm, Paris, Berlin, London and New York.

MSN Music s '7-7-7' correspondent Melinda Newman is the former West Coast bureau chief for Billboard magazine. She has covered music and entertainment for the Los Angeles Times, The Washington Post, The Associated Press, MSN, AOL Music,, Variety, People Country and other outlets.

Explore more at MSN Canada's special site:

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Nov 21, 2012 10:28PM
News reports said this tour was a coked up disaster.
Where are the facts ?????
Nov 21, 2012 12:58PM
Rihanna is the QUEEN.u betta reconize u fools
Nov 21, 2012 11:54AM

said it before and say it again...

a no talent hack ripping all off you brain dead people who don't know real music when they hear it....

and no one will ever convince me that she has put out one DECENT song that will be remembered 10 years from now...

Nov 21, 2012 9:14AM
i want to vomit at the sight of her.  zero talent.
Nov 21, 2012 8:15AM
Yuck, people actaully pay to see this junk
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