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MSN joins the pop superstar on a whirlwind week-long media tour
MSN Music
To celebrate the arrival of her seventh full-length, "Unapologetic," Rihanna has embarked on an ambitious week-long media blitz that will see the Barbadian superstar and an entourage of international media and lucky fans flying to seven cities in seven countries -- an emphatic victory lap in a fast-paced career that has seen her emerge as a reigning chart queen. The journey will include live performances in Mexico, Canada, Sweden, France, Germany, the U.K. and the U.S. to turn up the volume on her seventh consecutive assault on the airwaves, the charts and online in one of contemporary pop's most meteoric career arcs.
Photos:
Reports from the road:
MSN's on board the chartered 777 and will be providing coverage via dispatches from frequent U.S. contributor Melinda Newman, as well as video and interactive features hosted by MSN Canada in coordination with other MSN teams around the world. You can read, watch and connect with the action as we update coverage during the tour.
Day 7: Back on the ground
Mulling over
the madness of the 7-7-7 tour and its enigmatic superstar
Day 6: Rihanna's 7-7-7 blitz runs afoul of its
flight plan
Rowdy journalists, crazy cash rumors and RiRi's thunder gets
stolen
Day 5: Airborne mutiny on the 7-7-7
tour
Embedded media start streaking and freaking on the promo odyssey
Day 4: Rihanna's Navy: How she recruits
impassioned fans
The tour reveals how the young star has mastered the
fame game and why her fans love her
Day 3: There's no curfew on Air
Rihanna
The fans stay pumped while the media gets punchy on the
hard-charging 7-7-7 tour
Day 2: Rihanna's long, strange trip brings
7-7-7 to Sweden
MSN reports on the blurring line between airborne party
and media frenzy as reporters become fan boys
Day 1: Up in the air: Melinda Newman reports on
the first 7-7-7 leg
The tour departs L.A. for the first stops in Mexico
City and Toronto
Videos:
Rihanna's crew evaluates the 7-7-7 tour
while in Paris
As we hit Paris exhaustion sets in and Rihanns'a band
tells us they just want to sleep, but that s not going to happen for another
three days.
Rihanna lands and performs in
Stockholm
The first European stop on Rihanna's 7-7-7 tour brings us to
Stockholm, where the star performed to a frenzied audience. And while our
exhaustion is no laughing matter at this point, MSN decided to get a little
inside info from Riri's SNL alumni.
Lucky Rihanna fans get in on the 7-7-7
action in Totonto
MSN surprises fans who took part in our Bing Map
scavenger hunt to win tickets to her show at the intimate Danforth Music
Hall.
MSN documents the flight to Mexico City
Rihanna pops champagne for media and fans, and gives her first live
show.
MSN goes around the world with
Rihanna
MSN takes flight to L.A. getting ready to get onboard Rihanna's
private jet and go around the world in seven days hitting Mexico City,
Toronto, Stockholm, Paris, Berlin, London and New York.
MSN Music s '7-7-7' correspondent Melinda Newman is the former West Coast bureau chief for Billboard magazine. She has covered music and entertainment for the Los Angeles Times, The Washington Post, The Associated Press, MSN, AOL Music, Hitfix.com, Variety, People Country and other outlets.
Explore more at MSN Canada's special site: http://entertainment.ca.msn.com/music/specials/rihanna.aspx
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