Biography: One of the most successful pop/rock producers of the 1960s, Bob Crewe is primarily known for his work with the Four Seasons, many of whose hits he also had a hand in writing. Crewe also got hits with Diane Renay, Mitch Ryder, Freddy Cannon, and several others. He also made some solo recordings, although ...Read full biography
Pepsi used the slogan "Come Alive! You're in the Pepsi Generation" and a melody titled "Music to Watch Girls By" in their mid-'60s advertisements. Legendary producer Bob Crewe took his cue from the T-Bones, ...Read full review