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The Beatles (from left) John Lennon, Ringo Starr, Paul McCartney and George Harrison in 1963.
© AP Photo
The Beatles sign merchandise deal with Universal Music

By Dan Reilly
RollingStone

Getting tired of all your old Beatles shirts? Well, you're in luck.

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Universal Music Group announced Thursday that it acquired the rights to the Fab Four's merchandise in North America. The Beatles' business firm, Apple Corps Ltd., partnered with Universal's Bravado division to license a new line of the band's products.

This deal means that Universal now owns both the merchandising rights and the band's music catalog, thanks to the 2012 purchase of the Beatles' former label EMI.

Also from Rollingstone.com: 15 of the Rarest Beatles Photographs

"All of us at Universal Music Group are very excited about extending our relationship with the Beatles' iconic brand to include both merchandise and their legendary recordings, and about the potential for innovative marketing of creative new products," UMG Chairman and CEO Lucian Grainge said in a statement.

Among its hundreds of clients, Bravado also manages the merchandise for the Rolling Stones, including all the associated memorabilia surrounding their 50th anniversary shows. According to Bravado, the initial set of new Beatles products will be available in July.

More from Rollingstone.com:
Rolling Stone's 100 Greatest Beatles Songs
Rolling Stone's 100 Greatest Artists of All Time
Rolling Stone's 500 Greatest Albums of All Time

15Comments
Jun 14, 2013 12:09AM
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Can't we just say, "merchandise"...

Jun 13, 2013 10:30PM
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Merch? Brand? Doesn't it make all their music sound kind of cheap.  I'm happy their music won't fade but calling it a product is contradictory to what inspired them to create it.  It's not about money, everybody loves money, but the attitudes that surround it make me want to, well maybe Pink Floyd said it better than I.  By the way have the balls to spell it out, merchandise, not some cheesy insider I'm hip lingo.  Linguistics.
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BFD ! Who owns the rights to their merch in the UK ?. .
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Sorry, I was worng , that plastified do uche had P155ED the Beat-less catalog away by the time of his suicide, i mean death.

 

Michael took out a $380 million loan with Bank of America using his stake in Sony/ATV as collateral. The interest on that loan ran into the tens of millions each year. Incredibly, within a few years Michael had managed to blow through the entire $380 million loan plus an additional $120 million. In other words, by the time he died in 2009, Michael was technically $500 million in debt.

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Michael Jackson now controlled the publishing rights to every Beatles songs. That meant he was free to license songs like "Yesterday", "All You Need is Love" and "Revolution" to any brand he chose. If he licensed a song for $100,000, the song writers Lennon and McCartney would still get $25,000 each, and the publisher Michael Jackson would get $50,000. In 1987, Michael infuriated Paul when he licensed the song "Revolution" to Nike for $500,000. But there was nothing Paul could do about it now.

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