Kid Rock has lifted the lid on the shady practice of ticket resales in the music industry, revealing he is guilty of "scalping" seats to his own shows.
The musician, who recently announced plans for a budget-friendly summer tour, has confessed his team allegedly resold tickets to his concerts on exchange website StubHub.com for more than their retail value. Rock made the confession in an interview with TV host Piers Morgan, telling the presenter he fears many others artists are making money in the same way.
"I'm going to tell people, a lot of artists already do it," he said. "I think I've been guilty of it in the past, too. We take some of our tickets, we put them on StubHub, overcharge with what the market determines they're worth ... I'm taking 1,000 of them, and I'm scalping them."
Rock insists he is making amends by taking a pay cut to provide low-price tickets for his upcoming $20 Best Night Ever tour, with seats selling for as little as $20. And he will also keep food and drink prices down and provide free coffee at the end of every show.
"People are going to be pleasantly surprised when they come in there and they see, you know, four hot dogs and two Cokes for $20," he said. "We're going to give free coffee at the end."
Kid Rock will kick off the tour in Virginia on June 28.
I applaud Bob for his honestly about scalping and giving tickets to his employees for their gain. However, it is interesting that he plans to keep doing the same thing in the future. He did not say he was doing a bad thing, just letting the fan's know that this is the nature of the business. Thanks, Bob! But I already knew that was happening. And the fact that the broker market for the tickets runs through the the venue. Face value for a big event is usually only paid by the lucky and the people in on the scheme or know of someone in the game. The $20 concert is the perfect example. Try to buy one of those tickets. On Ticket Master the ticket price is $28 and they are not selling any of those in Detroit at this time. You can buy an official platinum ticket for $240. The venue, artist, and record labels now control the real price of the ticket. My opinion is most of those $20 tickets for the 6 shows in Detroit are being held back for a summer "broker" sale. Kid Rock is a great entertainer, along with many performers. He is intriguing enough that people pay a lot to see him, $20 is only a facade of the real selling price. If your number is $100 you will get a good seat this time around.