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Kid Rock: I have scalped my own tickets

WENN

Kid Rock has lifted the lid on the shady practice of ticket resales in the music industry, revealing he is guilty of "scalping" seats to his own shows.

The musician, who recently announced plans for a budget-friendly summer tour, has confessed his team allegedly resold tickets to his concerts on exchange website StubHub.com for more than their retail value. Rock made the confession in an interview with TV host Piers Morgan, telling the presenter he fears many others artists are making money in the same way.

Bing: More of Kid Rock's Piers Morgan interview

"I'm going to tell people, a lot of artists already do it," he said. "I think I've been guilty of it in the past, too. We take some of our tickets, we put them on StubHub, overcharge with what the market determines they're worth ... I'm taking 1,000 of them, and I'm scalping them."

Rock insists he is making amends by taking a pay cut to provide low-price tickets for his upcoming $20 Best Night Ever tour, with seats selling for as little as $20. And he will also keep food and drink prices down and provide free coffee at the end of every show.

"People are going to be pleasantly surprised when they come in there and they see, you know, four hot dogs and two Cokes for $20," he said. "We're going to give free coffee at the end."

Kid Rock will kick off the tour in Virginia on June 28.

93Comments
Apr 19, 2013 3:09AM
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Way to go Kid Rock! but scalping your own tickets hardly makes you a friend of the proles.
Apr 16, 2013 12:58PM
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I'll be there! I won't be paying your overpriced ticket but I'll buy a few $20 ones. Entertainers make way too much for their contribution to society they should be doing way more than they do. 
Apr 16, 2013 12:44PM
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I applaud Bob for his honestly about scalping and giving tickets to his employees for their gain. However, it is interesting that he plans to keep doing the same thing in the future. He did not say he was doing a bad thing, just letting the fan's know that this is the nature of the business. Thanks, Bob! But I already knew that was happening. And the fact that the broker market for the tickets runs through the the venue. Face value for a big event is usually only paid by the lucky and the people in on the scheme or know of someone in the game. The $20 concert is the perfect example. Try to buy one of those tickets. On Ticket Master the ticket price is $28 and they are not selling any of those in Detroit at this time. You can buy an official platinum ticket for $240. The venue, artist, and record labels now control the real price of the ticket. My opinion is most of those $20 tickets for the 6 shows in Detroit are being held back for a summer "broker" sale. Kid Rock is a great entertainer, along with many performers. He is intriguing enough that people pay a lot to see him, $20 is only a facade of the real selling price. If your number is $100 you will get a good seat this time around.   

Apr 16, 2013 12:30PM
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I wish Kid had seen the light BEFORE he came to town here in February.  My seat this year (for an almost-identical seat to last-year's show) was almost $30.00 more.  The show was worth the inflated price, but as he commented at last year's show, he was all about making his shows affordable for the working folks, and appreciated us spending our hard-earned money on his show.  Guess he felt differently this year, at least for the early part of the tour.  Oh well.
Apr 16, 2013 12:20PM
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$ dogs and 2 cokes for $20 a bargain?  Costco can sell a dog and coke for just $1.50, 4 dogs with 4 cokes would be a whole $6.  Maybe $20 is not as much as they could charge but it isn't a a bargain in my book...  And getting press for $20 tickets while actually scalping a good size block of those tickets just isn't right even if every one else does it.  Character indicator...
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