Bing Search

Music News

©AP / Beyonce
© AP / Beyonce
Why Beyoncé isn't getting paid for Super Bowl gig

Zack O'Malley Greenburg
Forbes.com

Beyoncé earned an average of $70 million each year from 2009 to 2011, dipping to $40 million last year as she and her husband, Jay-Z, welcomed their daughter, Blue Ivy, into the world. When she hits the road again, presumably later in 2013, she'll likely return to grossing more than $2 million per night.

Bing: Will Destiny's Child join Beyoncé for halftime?

And yet, when she takes the stage at the Super Bowl halftime show in New Orleans this Sunday, she won't be getting a penny for her efforts.

"We do not pay," said NFL spokesman Greg McCarthy in an email. "We cover all expenses associated with the performance."

"There is not anything like it," says Derek Jackson, co-founder of advertising agency Glu. "The Super Bowl, for an artist, is considered the medium of all mediums. You can't beat it from a promotional standpoint. You garner so many eyeballs at one time."

Also on Forbes.com: The Top-Earning Women in Music

How many eyeballs, exactly? About 112.5 million in the U.S. alone last year. And even though Beyoncé's next album isn't out yet — just a recent Destiny's Child release — she stands to profit immensely, as others have in the past.

Though Madonna's halftime performance last year led to 165,000 digital downloads of her new song "Give Me All Your Luvin'" the week after the game, it also led to a stratospheric increase for purchases of classic hits like "Vogue" (+1,033 percent) and "Like a Prayer" (+2,437 percent).

Of course, there's another reason that Beyoncé might be willing to sing for a song: Pepsi, which returns this year as the halftime show sponsor after inking a new deal with the NFL, signed her to a $50 million deal late last year.

"This is a Pepsi event, so I'd have to make the argument that this was in her deal," says Jackson, who brokered Nicki Minaj's multimillion-dollar agreement with the beverage company. "I can't imagine it being any other way. ... What better way to make it known to the world that Beyoncé is the face of Pepsi?"

The company's representatives say the performance wasn't part of her deal but that they're certainly happy to have her on board.

"While we are sponsors of the show, the terms of Beyoncé's appearance are solely between her and the NFL," says Pepsi spokeswoman Andrea Foote. "While we were consulted as a sponsor, we did not make any stipulation that she be the performer. We obviously have our own long-standing relationship with Beyoncé and are thrilled that she will be the performer our first year returning as sponsor of the event."

Regardless, Beyoncé will earn double-digit millions from Pepsi in the coming years, and it seems unlikely that she'd have wanted to rock that boat by declining such an important gig, even if she's not getting paid for it.

Also on Forbes.com:
The World's Highest-Paid Musicians
The Best Super Bowl Ads of All Time
The Best and Brightest Musicians Under 30



10Comments
Feb 4, 2013 5:34PM
avatar
ouch glad to so somebody not getting paid like the rest of the unemployed americans
Feb 4, 2013 5:33PM
avatar

so they dont get paid. is that why we never hear a whole song? you hate her or love her. i dont like her voice or songs and didnt think much of the half time show.

Feb 4, 2013 5:31PM
avatar

i watched it with my 73 year old brother in-law  an after show he said  worse show  he ever seen.i said

i was thinking the same thing..glad  i didnt have to  pay  to watch it.....

Feb 4, 2013 3:15PM
avatar
Why is race always an issue?  I am a women of color too and my biggest pet peeve is bringing color into an issue. But sorry it was a BAD BAD show. No one is denying the great talent Beyonce has but maybe something a little different would have been better. I was hoping for a full show of Destiny's Child, maybe that is the reason i was disappointed.  
Feb 4, 2013 3:01PM
avatar

I can't believe how the people are having problems with Beyonce outfit and her performance was off the chain. As far as her outfit it was really nice. Destiny's Child was great also. It was a very blessed day for all us women of color. All the women made us very proud!!! As far as not getting paid for her time while doing the halftime show, no one ever gets paid, when the do the halftime show, for the Superbowl show!!!

 

Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?
more on msn music
Miranda Lambert/Pharrell Williams/Janelle Monae
See highlights from this summers' biggest current tours and festivals
Ed Sheeran: From touring with Taylor to a single with Pharrell, British troubadour navigates to pop's mainstream
Most memorable BET moments: Check out six highlights from the 2014 awards' nearly four hour event
Courtney on Kurt: His widow and Hole front woman reveals Cobain was "desperate" to achieve rock stardom
Prince reigns: The funk-rock-pop wizard reveals another full-length set ready to roll out for fans