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'X Factor' trio Emblem3 signed to Simon Cowell's label
By Shirley Halperin, THR ,  Billboard

Simon Cowell is hoping to make stars of another all-boy group: California's own Emblem3.

"The X Factor" creator and judge, who mentored the Huntington Beach based trio on Season 2 of the series, has made it official, signing Wesley Stromberg, Keaton Stromberg and Drew Chadwick to his Syco Music via Columbia Records, The Hollywood Reporter has confirmed.

Bing: L.A. Reid leaves 'X Factor'

The boys are already in the studio working on their debut album, due out later this year, executive produced by Savan Kotecha (Maroon 5, Usher, One Direction).

"I was so impressed by the talent and energy of the Emblem3 boys that I had to work with them," says Kotecha, who also serves as vocal coach to many "X Factor" acts. "I'm looking forward to helping them fulfill their creative vision and working with the amazing Syco and Columbia team, who, in my opinion, are the best in the business."

The as-yet untitled offering will be the first release through Kotecha's "Kanani" imprint on Syco Music.

Fans can expect plenty of collaborations on the release, including Benji and Joel Madden (Good Charlotte), Jack Antonoff (Fun.), Carl Falk and Rami Yacoub (One Direction, Nicki Minaj), Peter Svensson (The Cardigans), John Feldman (Gold Finger) and Kool Kojak (Ke$ha, Nicki Minaj).

"With our new teammates at Columbia and Syco and along with Savan, I hope we can not only produce some empowering tunes, but also impact other people in a positive way and maybe help brighten things up a bit," says Wesley. "Music is all we've ever wanted to do -- and this is what we love to do."

The anti-boy band quickly became a fan favorite on Season 2 of the Fox reality competition, performing an original song titled "Sunset Blvd" at their San Francisco audition, the official YouTube video of which has garnered more than 3 million hits. Emblem3, who count Sublime among their favorite artists, breezed through to the live competition, where they were mentored by Cowell. They were ultimately eliminated in the semifinals after performing well-received renditions of "Baby I Love Your Way" and "Hey Jude."

"We're happy because we can go make some badass music now and not be under any restrictions," Wesley told reporters following their elimination. Added Drew, "The bottom line is we had the dopest experience. We got everything we really wanted out of this competition, which was a solid international fan base. We expanded our comfort zone by stepping out of it."

Cowell made no secret of his affection for the trio during the competition, telling reporters earlier in the season that he hoped to sign them regardless of the show's final outcome.

"Wesley, Drew and Keaton are complete stars," Cowell says of the signing. "They have a great attitude, are fun and genuinely love music. They deserve this, and I'm really pleased we are continuing working together."

Brothers Wesley, 19, Keaton, 16, and lifelong friend Drew, 20, grew up together in Sequim, Wash., where they discovered a love of music at an early age. The three later moved to California to be closer to the industry, as well as indulge their passions for surfing, skating and snowboarding.

As THR previously reported, the Stromberg family boasts impressive Hollywood ties. Their uncle, Robert Stromberg, is currently directing Angelina Jolie in Disney's live-action "Maleficent" film, and their father, William Stromberg, is a Grammy-nominated composer who has worked on A-list television shows such as "Lost."

Drew made mention of a Columbia deal earlier this week, explaining that the label had moved all three boys into "a nice apartment in Burbank" while they record, and that a mini-tour in South America and Brazil is already in the works, but has yet to be finalized.

Emblem3 also made headlines this week when the band tweeted: "We just made our first ten grand on iTunes! Thank you so much to everyone who bought our songs when they werr [sic] up! I can't wait to hangout!"

Prior to "X Factor," Emblem3 performed at landmark Hollywood venues including the Roxy, Whisky A Go Go, the House of Blues and the Hard Rock Cafe, and took the top prize at Rock N' Road's Orange County battle of the bands in 2011. 

Copyright 2013 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
7Comments
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The oldest one in the bunch seems to act the most immature. At least that is what he displayed in the X-Factor competition. He displayed very little talent other than mugging for the camera and removing either his jacket or shirt onstage. I predict he will do something radically stupid and his overall actions will bring upon the demise of Emblem 3. The 2 brothers Wesley and Keaton can sing and with the proper training can learn to harmonize better which will expand their talent. I also have to wonder why they list 8 other performers collaborating with them on a debut album. Perhaps Simon Cowell does not believe in their own talent alone will be enough to sell records. I predict Emblem 3 will become....And Then There Were Two.

Jan 10, 2013 9:27AM
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way to go simon!   another group of boys who u will make more money off them than they will while they are performing.  thats how the business works.  simon isnt dumb.  quick return for him and a short career for them.
Jan 10, 2013 8:34AM
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Oh please!  Why doesn't Simon see that the show is not working. 
He should have just stay with Idol then we don't have to put up with Nicki Minaj & Mariah.
B/c of the new judges, I stopped watching Idol.  
Why don't these shows would go away? Too much!  It's getting boring and old.

Jan 10, 2013 8:34AM
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washintons own there from sequim wa, moved to cali to be closer to music seen .
Jan 10, 2013 6:53AM
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The problem I had with Emblem 3 during the X-Factor was that they seemed very, very immature.  It wasn't that they didn't sound good together because they did.   I know they are young but they  need to grow up if they want to be taken seriously.  Look at how Carly Rose (13) conducted herself.  She was a professional and these boys need to do the same and they will have a chance.
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