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PSY's 'Gangnam Style' hits 1 billion views on YouTube
By William Gruger, N.Y. , Billboard

PSYs "Gangnam Style" has just become the first video in the history of the Internet to surpass one billion views.

At approximately 10:10 a.m. ET on Friday, PSY's mega-hit reached this unprecedented milestone just 27 days after surpassing Justin Bieber's "Baby" as the most watched video on YouTube.

In the days after breaking the 803 million YouTube view record, "Gangnam Style" has sustained over 6.5 million views per day - that's 76.4 views per second.

Bing: Controversy over PSY's anti-American comments

To compare to the second most popular video on the Internet, "Baby" likely won't cross the 1 billion view mark until late 2014, according to projections provided by Next Big Sound. Its decelerating view count currently hovers just above 300,000 per day, or only 3 views per second -- a rate that is likely to continue to shrink.

Unsurprisingly, PSY has gone on to become the platform's top trending YouTube video in 2012.

"Gangnam Style" spent 5 weeks at No. 1 on the Billboard K-Pop Hot 100, reaching the No. 1 spot before even debuting on the Hot 100. The song is in its 15th week on the U.S.-based Hot 100, with seven weeks spent in the No. 2 position, held from the throne by Maroon 5's "One More Night."

For a time "Gangnam Style" was the most listened to song on streaming platforms such as Spotify, Rdio and Mog, holding the No. 1 spot on the On-Demand Songs chart for five weeks.

As YouTube has become the number one place teens go to listen to new music, according to a Nielsen study, the platform has emerged as a revenue generator for many artists. What exactly does 1 billion views look like from an earnings standpoint? Using conservative estimates across several verticals, we can create a breakdown of "Gangnam Style" approximate earnings. At a reported rate of $2 for every 1,000 views, Gangnam generated $2,000,000 from YouTube alone. Factoring in 3.07 million $1.29 digital single downloads of "Gangnam Style" (according to Nielsen SoundScan), PSY brings in an estimated additional $3,960,000 from digital downloads, and $50,000 in additional revenues generated from On-Demand streaming services such as Spotify, Rdio and Mog. This puts "Gangnam Style" an estimated $6.01 million in revenues from this recorded piece of music in just the 5 months the single has been out.

Undoubtedly, the greatest contributing factors to the success of "Gangnam Style" were the fans who created covers and shared the songs with friends, helping the video to go viral. But the song also gained a lift from the exposure it received on radio and television. It garnered 519 million in cumulative audience, according to Nielsen BDS, over its 12-weeks-and-counting run on Hot 100 airplay. It peaked at No. 12 on the ranking the week of Oct. 27.

The popularity of "Gangnam Style" afforded PSY a litany of opportunities to appear on television, both in the U.S. and abroad. He appeared on ABC News, NBC's "Today" show (twice), the MTV Video Music Awards, "Ellen" (twice), "Saturday Night Live," "Chelsea Lately," "Jimmy Kimmel Live!" "The View," the American Music Awards, MTV's "EMAs," as well as a halftime show during a Buffalo Bills-Seattle Seahawks game.

These are just his in-person appearances: His music or video has also been featured on "Glee," Fox News' "The O'Reilly Factor" and CNN.

The rapper's 2012 isn't over, though. Look out for PSY performing on "Christmas in Washington 2012" tonight on TBS, and he'll close out the year with an appearance on "New Year's Rockin' Eve." He's also at work on new material for his newly-minted deal with Scooter Braun's Schoolboy Record and Universal Republic.

Copyright 2012 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Peace lover-take off your rose colored flower glasses!  He did make anti-american statements and statements calling to kill all americans-especially american troops.  Now that he has some fame, he wants to retract those statements?  Why?  Because of his love for us and our countries ideals?  Um-no, for our american dollar.  If you want to support someone like him, go right ahead.  But not one dollar of mine.  And if his name should happen to come up anywhere, I let it be known loud and clear, this slimy fake entertainer is an A$$hole and so is anyone that would waste their money on him.  Please, put down the pot, un-hug the tree, get your head out your **** and call a spade a spade.
Dec 21, 2012 3:29PM

I can't believe that there are some ignorants who really knows nothing about Psy decided to hate and blame this peaceful entertainer for recent violence/ incidents in US only because they heard the word "Anti-American" which has absolutely nothing to do with this guy. First I suggest them to read the Washington Post article "Controversy over Psy’s anti-American lyrics might be based on shoddy translation." and then know these FACTS: 1. The Controversial Song & Lyrics in the news is NOT Psy's (that's right, the US media didn't even bother to check the facts first!) 2. The Controversial Song that was written by a Heavy-Metal group called N.E.X.T. was Not "Anti-American" rather it's an "Anti-War" song (again, the "out-of-context" and "misinterpreted" lyrics that was initially posted by an "Anti-Psy/ Korean" Japanese was used widely in the media without the fact-check! 3. 10 YEARS ago, when he was NOBODY, he sang (along with others) a small portion of somebody ELSE's song in a small PRIVATE event that was made for Anti-war protesters. (So Damn Big Deal !!!) 4. throughout the entire career, PSY wrote over 100 songs. And There isn't even one song that has any violence in it ! Most of his songs are about Freedom, Life, and Love (yes, sex included).... Sounds familiar?? 5. In Korea, PSY is known for his "Pro-American and epic" Style! It's very ironical how this guy got picked on by conservative media here. (maybe due to the success of Romney style MV??) Haters always find the reasons to HATE. For those who cares about the truth, Don't hate Psy! Enjoy

Dec 21, 2012 3:16PM
odd... and it happend on the 21st???? like the perdictions were made...go figure? gangnam making 1 billion views made it so the world would not end! hahahhaha
Dec 21, 2012 2:25PM
It's a surprisingly addictive little video. Fun dancing, no violence. It might even start a trend.
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