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Beyoncé signs $50 million Pepsi deal

WENN

Beyoncé has cemented her place as a top earning pop superstar by signing a lucrative deal with Pepsi worth an estimated $50 million.

The singer has previously appeared in Pepsi ads, but she has now stepped up her involvement with the company by becoming the face of the brand and giving Pepsi sponsorship for her albums, concerts, photo shoots and music videos. Pepsi will also provide a multimillion dollar fund for Beyoncé to use to bankroll her own creative projects over the next few years, according to the New York Times.

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Beyoncé says in a statement, "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Lee Anne Callahan-Longo, who runs Beyoncé's Parkwood Entertainment company, insists the deal is more than just a regular brand sponsorship agreement, adding, "It's wise for a brand like Pepsi to give an artist the ability to truly express herself. Instead of just the old-school way of, 'Do you want to be in an advertisement?' This is much bigger. This is, 'How can we create something together that is truly unique?'"

Beyoncé will collaborate with Pepsi on America's upcoming 2013 Super Bowl halftime show, and an image of her face will be stamped on the side of limited edition cans due for release in the spring. The singer's next album is due for release around the time of the massive televised concert in February.

327Comments
Dec 10, 2012 3:58PM
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I guess since the Ghadafi's are dead she has to make money somewhere. I guess Pepsi doesn't know she sold her soul to an evil dictator a few years ago and sang at his son's birthday.
Dec 10, 2012 3:53PM
Dec 10, 2012 3:52PM
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Now they'd have to pay me to drink their crap.
Dec 10, 2012 3:50PM
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Pepsi does not only equal Soda...Pepsi has many other brands, fritolay, tropicana, quaker, gatorade

Dec 10, 2012 3:48PM
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The less necessary your job, the more your paid.
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