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Beyoncé signs $50 million Pepsi deal

WENN

Beyoncé has cemented her place as a top earning pop superstar by signing a lucrative deal with Pepsi worth an estimated $50 million.

The singer has previously appeared in Pepsi ads, but she has now stepped up her involvement with the company by becoming the face of the brand and giving Pepsi sponsorship for her albums, concerts, photo shoots and music videos. Pepsi will also provide a multimillion dollar fund for Beyoncé to use to bankroll her own creative projects over the next few years, according to the New York Times.

Bing: Beyoncé's HBO documentary

Beyoncé says in a statement, "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Lee Anne Callahan-Longo, who runs Beyoncé's Parkwood Entertainment company, insists the deal is more than just a regular brand sponsorship agreement, adding, "It's wise for a brand like Pepsi to give an artist the ability to truly express herself. Instead of just the old-school way of, 'Do you want to be in an advertisement?' This is much bigger. This is, 'How can we create something together that is truly unique?'"

Beyoncé will collaborate with Pepsi on America's upcoming 2013 Super Bowl halftime show, and an image of her face will be stamped on the side of limited edition cans due for release in the spring. The singer's next album is due for release around the time of the massive televised concert in February.

325Comments
Dec 10, 2012 8:12PM
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Pepsi cut 2,000 jobs and pension contributions and this would save them $75 mil, per a report that I just read on the internet.  I would think about this because all money is not good money. 
Dec 10, 2012 7:59PM
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Pepsi pays Beyonce' $50 mil basically for her creativity in what?  Sorry, but Bey is not that well rounded and just because she is Bey doesn't mean people will attend a concert or buy pepsi products.  They are putting her and Jay Z too high up on the pedastal. 
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ONLY THING I DONT LIKE ABOUT ALL THIS MONEY IT WILL OUT LIVE YOU!!!LOL SO YOU CANT SPEND ALL IN YOUR LIFE TIME HOPE SHE USES FOR THOSE WHO NEED HELP AS WELL!
Dec 10, 2012 6:24PM
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GM gives Tiger (Cheeta)Woods 40 million to endorse Buick while John Q. Taxpayer bails them out. Nike gives him 100 million while their Asian workers make 20 cents an hour. They don't get 1 cent of my money. Time to boycott this stupidity. What idiot buys anything just because a "celebrity" endorses it?
Dec 10, 2012 5:53PM
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WHAT ARE THEY PAYING HER 50 MILLION FOR?  SHE CAN'T SING!

DID I MISS SOMETHING?

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