Beyoncé has cemented her place as a top earning pop superstar by signing a lucrative deal with Pepsi worth an estimated $50 million.
The singer has previously appeared in Pepsi ads, but she has now stepped up her involvement with the company by becoming the face of the brand and giving Pepsi sponsorship for her albums, concerts, photo shoots and music videos. Pepsi will also provide a multimillion dollar fund for Beyoncé to use to bankroll her own creative projects over the next few years, according to the New York Times.
Beyoncé says in a statement, "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."
Lee Anne Callahan-Longo, who runs Beyoncé's Parkwood Entertainment company, insists the deal is more than just a regular brand sponsorship agreement, adding, "It's wise for a brand like Pepsi to give an artist the ability to truly express herself. Instead of just the old-school way of, 'Do you want to be in an advertisement?' This is much bigger. This is, 'How can we create something together that is truly unique?'"
Beyoncé will collaborate with Pepsi on America's upcoming 2013 Super Bowl halftime show, and an image of her face will be stamped on the side of limited edition cans due for release in the spring. The singer's next album is due for release around the time of the massive televised concert in February.
No artist is worth that kind of money just for advertisement... I don't have a personal problem with Beyonce, but any artist getting that kind of money for this kind of work...