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Beyoncé signs $50 million Pepsi deal

WENN

Beyoncé has cemented her place as a top earning pop superstar by signing a lucrative deal with Pepsi worth an estimated $50 million.

The singer has previously appeared in Pepsi ads, but she has now stepped up her involvement with the company by becoming the face of the brand and giving Pepsi sponsorship for her albums, concerts, photo shoots and music videos. Pepsi will also provide a multimillion dollar fund for Beyoncé to use to bankroll her own creative projects over the next few years, according to the New York Times.

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Beyoncé says in a statement, "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Lee Anne Callahan-Longo, who runs Beyoncé's Parkwood Entertainment company, insists the deal is more than just a regular brand sponsorship agreement, adding, "It's wise for a brand like Pepsi to give an artist the ability to truly express herself. Instead of just the old-school way of, 'Do you want to be in an advertisement?' This is much bigger. This is, 'How can we create something together that is truly unique?'"

Beyoncé will collaborate with Pepsi on America's upcoming 2013 Super Bowl halftime show, and an image of her face will be stamped on the side of limited edition cans due for release in the spring. The singer's next album is due for release around the time of the massive televised concert in February.

327Comments
Jun 13, 2013 6:43PM
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8700 employee lose their jobs and they give Beyoncé $50 million.  Where is their real moral obligation, sales or humanity.  Hmmmmmmmmmmmmmm!!!!

Dec 15, 2012 10:52AM
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No artist is worth that kind of money just for advertisement... I don't have a personal problem with Beyonce, but any artist getting that kind of money for this kind of work...

Dec 12, 2012 10:27PM
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Congratulations Mrs. J-Z! You deserve whatever deal you're offered. When someone hates on another individual. Thats means that they dont have the spunk nor courage to pursue their goals and careers. Too bad Pepsi didn't offer them a deal. maybe they can get a deal with Kool-Aid or Old Milwaukle.
Dec 12, 2012 12:34AM
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oh yeah beyonce...like you'll be filling ivy's sippy cup with pepsi. oh no, that's cool for the minions you'll be influencing with your ads, but i'm sure ivy will be going with maybe some organic juice, kombucha, or hopefully some mama's milk?  way to keep the standards high in this nation that is slowly slipping into mediocrity.
Dec 11, 2012 11:34PM
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Beyonce is a wonderful woman who deserves all the blessings she has coming to her. To companies like Pepsi 50 million is nothing but to a bunch of broke **** people its a lot of money. Beyonce is worth every penny and more & to  Arialillybrid down below your such an idiot Beyonce is a woman who knows her worth and obviously Pepsi can afford to pay her that kind of money otherwise they wouldn't have agreed to the deal. She is a smart business woman greed has nothing to do with it. To your comment about you can make her loose her house with a thought You Sound Like A Psycho .HaHaHa
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