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Boy band One Direction were the toast of the MTV Video Music Awards in Los Angeles on Thursday night as they picked up a trio of big trophies for their hit "What Makes You Beautiful."

The band, who also performed at the ceremony, picked up their first ever VMA just before the event officially started when the promo for their track was voted Most Share-Worthy Video by fans.

Find: The 'What Makes You Beautiful' video

The quintet went on to win Best New Artist and Best Pop Video as well.

Feuding stars Chris Brown and Drake both took to the stage at the Staples Center to collect awards -- Brown's "Turn up the Music" earned him the Best Male Video prize over Drake, but the Canadian was at the podium minutes later when his "HYFR" collaboration with label boss Lil Wayne landed him the Best Hip Hop Video trophy.

Calvin Harris was also a big winner on the night -- not only was he booked as the event's house DJ, but he also collected two MTV Moonmen trophies for Best Electronic Dance Music Video for "Feel So Close," and a share of the Video of the Year prize with Rihanna for "We Found Love."

The main list of winners is:

Best Video with a Message - "Skyscraper" by Demi Lovato

Most Share-Worthy Video - "What Makes You Beautiful" by One Direction

Best Pop Video - "What Makes You Beautiful" by One Direction

Best Male Video - "Turn up the Music" by Chris Brown

Best Hip Hop Video - "HYFR" by Drake feat. Lil Wayne

Best Female Video - "Starships" by Nicki Minaj

Best New Artist - "What Makes You Beautiful" by One Direction

Video of the Year - "We Found Love" by Rihanna feat. Calvin Harris

Best Electronic Dance Music Video - "Feel So Close" by Calvin Harris

Best Rock Video - "Paradise" by Coldplay

Photos: VMA red carpet | More on the VMAs