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Taylor Swift's 'Never' song sells 623,000; sets female digital sales record

Billboard

It's official: Taylor Swift has set the record for the biggest digital sales week ever for a song by a woman. "We Are Never Ever Getting Back Together" sold 623,000 in the week ending Aug. 19 -- according to Nielsen SoundScan -- and it thus debuts at No. 1 on Billboard's Digital Songs chart.

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Not only is it the best week ever for a woman, but the second-largest ever overall. Only Flo Rida's "Right Round" has sold more in a week, when it debuted at No. 1 with 636,000 on the Digital Songs chart dated Feb. 28, 2009.

The previous high-water mark among female acts was Ke$ha's "TiK ToK," which moved 610,000 on the chart dated Jan. 9, 2010 (reflecting the busy post-Christmas week of 2009). Swift also nets the largest debut week among women, shattering the 448,000-unit start that was logged by Lady Gaga's "Born This Way" (Feb. 26, 2011). ("Born This Way" racked up that figure after only three days on sale -- it bowed Friday, Feb. 11, 2011 and the SoundScan tracking week ends on Sunday of each week. Swift's song starts with a little over six days' worth of sales.)

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As for Swift herself, her best previous sales week was racked by "Love Story," which sold 360,000 over Christmas 2008 (Digital Songs chart dated Jan. 10, 2009). Her highest debut week came with "Today Was a Fairytale," which sold 325,000 on the Feb. 6, 2010 chart.

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